Privacy Policy

1. Introduction

PulseMark ("we", "our", or "us") operates the pulsemark.io website and platform. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our services, or interact with our platform, including any social media API integrations.

We are committed to protecting your privacy and ensuring transparency about our data practices. By using PulseMark, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

• Account registration details (name, email address, company name, job title)
• Waitlist signup information
• Profile and brand configuration data
• Content you create, upload, or schedule through our platform
• Communications with our support team
• Payment information (processed securely by our payment provider, Stripe)

2.2 Social Media Platform Data

When you connect social media accounts to PulseMark, we may access and process:

• Public profile information from connected platforms
• Post performance analytics and engagement metrics
• Comments, messages, and mentions (for inbox management features)
• Follower demographics and audience insights
• Scheduled and published content metadata

We access this data solely through authorised API integrations and in accordance with each platform's terms of service and API policies.

2.3 Automatically Collected Information

• Device information (browser type, operating system, device identifiers)
• Log data (IP address, access times, pages viewed, referring URLs)
• Usage patterns and feature interaction data
• Cookies and similar tracking technologies

3. How We Use Your Information

We use collected information to:

• Provide, operate, and maintain the PulseMark platform
• Generate AI-powered audience intelligence, campaign strategies, and content recommendations
• Process and manage content scheduling and publishing across connected platforms
• Deliver analytics, reporting, and performance insights
• Monitor trends and surface relevant content opportunities
• Manage your account, subscriptions, and billing
• Send transactional communications (confirmations, alerts, updates)
• Improve our platform, features, and AI models
• Comply with legal obligations and enforce our terms

4. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

• Service Providers: Trusted third parties who assist in operating our platform (hosting, payment processing, email delivery, AI processing)
• Social Media Platforms: Data necessary to publish content and retrieve analytics through authorised API connections
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Social Media API Compliance

PulseMark integrates with social media platforms through their official APIs. We comply with all applicable platform policies including:

• Meta (Facebook/Instagram) Platform Terms and Developer Policies
• X (Twitter) Developer Agreement and Policy
• LinkedIn API Terms of Use
• TikTok Developer Terms of Service
• YouTube API Services Terms of Service and Google API Services User Data Policy
• Pinterest Developer Terms

You may revoke PulseMark's access to any connected platform at any time through your account settings or through the platform's own app permissions page.

6. Data Storage and Security

We implement industry-standard security measures to protect your information, including encryption in transit (TLS/SSL) and at rest, secure credential storage, regular security audits, and access controls. Social media API tokens are stored using encrypted storage and are never exposed to client-side code.

Data is stored on secure servers. While we strive to protect your data, no method of transmission or storage is 100% secure.

7. Data Retention

We retain your data for as long as your account is active or as needed to provide our services. Waitlist information is retained until the platform launches or you request removal. Upon account deletion, we remove personal data within 30 days, though some data may be retained in anonymised form for analytics purposes or as required by law.

8. Cookies and Tracking

We use cookies and similar technologies for essential functionality (session management, authentication), analytics (understanding usage patterns to improve the platform), and preferences (remembering your settings and choices). You can control cookie settings through your browser. Disabling certain cookies may affect platform functionality.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict certain processing activities
• Data portability — receive your data in a structured, machine-readable format
• Withdraw consent for data processing where consent is the basis
• Revoke social media platform connections at any time

To exercise any of these rights, contact us at [email protected].

10. Children's Privacy

PulseMark is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of any material changes via email or through the platform. The "Last updated" date at the top reflects the most recent revision.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: